Become Relentless in Sales!

Develop the Skills, Mentality, and Faith needed to be great in sales.

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Jon Alwinson

is a

Award-Winning Sales Leader

Rookie of the Year, Founder’s Award, President’s Club

Expert Coach & Mentor

Connect with Jon for 1-on-1 or group coaching

Presenter & Keynote Speaker

Inquire about speaking engagements

Jon’s Books

Relentless Sales

The first step of your journey in growing your skillsets for sales starts now!  
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Relentless Sales Resource Guide

The first step of your journey in growing your skillsets for sales starts now!
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Two Brothers and a Lawn Mower

A heartwarming story of hard work, perseverance, and teamwork!
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Two Brothers and a Lawn Mower: Coloring Book

Now a coloring book!
Learn More>

“I love Jon Alwinson’s powerful message reminding us that who we are
and Whose we are play a critical role in our sales approach. As someone
who was the #1 producer in several organizations, I applaud his philosophy
that we win big in sales when we sell from an abundance mentality,
confidently knowing we are loved, approved, and accepted which then
frees us to be Relentless in our pursuit to help customers and win business!”

Mike Weinberg
Author of New Sales. Simplified. and Sales Management. Simplified.

“The skill sets presented in Relentless Sales, combined with the mentality, faith, and holistic approach offered in this book, can help you build a foundation for an immensely successful sales career.”

Pat Williams
Former GM of the Orlando Magic, Basketball Hall of Fame, Author

“Powerful. At a time when the world needs more clarity on what is REAL, Relentless stands out as a reality marker of truth regarding the intersection of the human journey and sales performance. What makes this book special is that it goes way beyond just skill insights. It adds juice to the real tenets of performance: mindset, attitude and the ultimate secret weapon of faith. I challenge every sales person to read this book and begin to calibrate success.”

Todd Zaugg
CEO of MATRIX (MX) Achievement Sales Performance;
Author of Warrior Sales Monk

“I think I’ve read just about every sales book over the years and I have to say that Relentless Sales is a must read. The book covers a wide range of topics that most sales books miss. This is not another sales book that provides the reader a few good tips. This book helps you prepare holistically to excel in your job and in life! It’s a must-read.”

Heath Ritenour
Chairman & CEO, Insurance Office of America

Relentless Sales is not just another book on improving sales; this book addresses issues to improve your life. Whether you are an industry veteran or just starting out, Relentless Sales is worth your time to read. But don’t just read—absorb the truths and apply the principles that Jon lays out so clearly. Written from experience, Relentless Sales is an open and honest book—hard to come by these days.”

Jim Henderson
President, Dynamic Sales Co., Inc.

“I’ve read dozens of business books and almost as many sales books, including the classics. Relentless Sales is a new classic! By far the most challenging task in building a business is curating and supporting an effective sales organization. This book rightly elevates the profession of sales, outlines well the blocking and tackling required for success and incorporates the rocket fuel of a biblical foundation for it all. I wish I had this book when I was growing our software technology company. It will be my top sales book recommendation going forward.”

Richard Milam
Robotic Process Automation/AI Entrepreneur

“Jon has written a real winner here. His practical advice, real-life experience, and holistic approach to success—in sales and in life—give you real tracks to run on. Jon knows that while confidence is necessary, humility provides balance. He knows that in sales, the best ‘win’ is when everyone gets what they need. And he knows that in life, no man is an island. Finding your identity in something bigger than yourself is the key to happiness and success. No matter what profession you are in, being Relentless Sales will help you find fulfillment.”

Brett Clemmer
President/CEO, Man in the Mirror, Inc.

“In this book, Jon shows the very essence of keeping God at the center of your life. Hebrews 11:1 says, ‘Now faith is the substance of things hoped for, the evidence of things not seen.’ After you read Relentless Sales, you will have an understanding of how to improve not only your sales, but also your faith. I can’t wait to pass this book on to as many people as possible—I have total faith in its message.”

Fitz Johnson, Esq.
Public Service Commissioner, U.S. Army Retired, and Entrepreneur

Recent Posts

What’s YOUR WIN This Year?

What’s YOUR WIN This Year?

What’s up, Relentless Fam? Welcome to the second full week of February 2026 (post–Super Bowl Sunday). Y’all hanging in there?? Fun fact: this was the first Super Bowl I didn’t watch. I know, I know... 🤷‍♂️Send me a message if you think I’m crazy (or smart) or...

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What’s YOUR Sales Purpose?

What’s YOUR Sales Purpose?

Good Morning Everyone, Welcome to the first full week of February 2026! Time to get things rolling this year! I heard a quote recently that made me stop and reflect: “You can predict a person’s future by their awareness of their purpose.” That hit home for me. I...

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What’s Important to YOU?

What’s Important to YOU?

What’s Up, Relentless Fam?! Can you believe we’re in the final week of January 2026 already? Time is flying, but what an exciting time to be in sales! Let’s keep it simple today:As the year kicks off, it’s critical to know what matters most to your best customers. A...

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Live the Standard

Live the Standard

Happy MLK Day, everyone! As my pastor reminded us yesterday, I don’t want to breeze past this day without honoring the incredible life and legacy of Dr. Martin Luther King Jr.—a man who embodied so many of the values that make our country great, especially unity. As...

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What an Olympic Gold Medalist Taught Me About Winning in Sales

What an Olympic Gold Medalist Taught Me About Winning in Sales

Note: If you ever have the chance to hire an Olympic gold medalist — DO IT! There’s a reason they’ve achieved the highest level of success in their sport — discipline, mindset, and an unrelenting drive to win. Back in 2020, I had the chance to hire a gold medalist...

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There is no success without sacrifice

There is no success without sacrifice

What’s up Relentless Family? Welcome to 2026! I hope everyone had a great Christmas and New Year’s.Well, we’re back at it—whether we like it or not 😊 I always enjoy New Year's and the close of the year. Not only do I love catching up with my family in Orlando, FL, but...

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The BIG 3 ~ Close Out & Reflect

The BIG 3 ~ Close Out & Reflect

First off, I hope you had a relaxing and joy-filled Christmas! As we approach the final days of the year, I want to pause and express my gratitude. This has been a full-throttle year, and I’m deeply thankful for the Relentless Sales Community we’re building together....

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7 Quota Days Left in 2025 | Motives Matter!

7 Quota Days Left in 2025 | Motives Matter!

For some of you, the pressure is off. You’re cruising into the holiday’s quota-free.Must be nice. 😉 But many of us, including me, are still in the fight.There’s still work to be done. Numbers to hit. Quotas to exceed. (That’s why sales is a different animal). Here’s...

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Adapt & Move Quicker

Adapt & Move Quicker

Morning, Relentless Fam! As I sit here thinking about the 7 to 10 business days left in the year, I want to speak directly to two groups: ---  1. If you’re feeling fear, anxiety, or burnout… Check out my latest blog:🔗 Why Are You So Afraid? – Finish STRONGIt’s a...

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