Become Relentless in Sales!

Develop the Skills, Mentality, and Faith needed to be great in sales.

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Jon Alwinson

is a

Award-Winning Sales Leader

Rookie of the Year, Founder’s Award, President’s Club

Proven Team Success

Led team to 5 top-2 finishes in 6 years.

Expert Coach & Mentor

Developed multiple award-winning sales professionals.

Jon’s Books

Relentless Sales

The first step of your journey in growing your skillsets for sales starts now!  
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Relentless Sales Resource Guide

The first step of your journey in growing your skillsets for sales starts now!
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Two Brothers and a Lawn Mower

A heartwarming story of hard work, perseverance, and teamwork!
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Two Brothers and a Lawn Mower: Coloring Book

Now a coloring book!
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“I love Jon Alwinson’s powerful message reminding us that who we are
and Whose we are play a critical role in our sales approach. As someone
who was the #1 producer in several organizations, I applaud his philosophy
that we win big in sales when we sell from an abundance mentality,
confidently knowing we are loved, approved, and accepted which then
frees us to be Relentless in our pursuit to help customers and win business!”

Mike Weinberg
Author of New Sales. Simplified. and Sales Management. Simplified.

“The skill sets presented in Relentless Sales, combined with the mentality, faith, and holistic approach offered in this book, can help you build a foundation for an immensely successful sales career.”

Pat Williams
Former GM of the Orlando Magic, Basketball Hall of Fame, Author

“Powerful. At a time when the world needs more clarity on what is REAL, Relentless stands out as a reality marker of truth regarding the intersection of the human journey and sales performance. What makes this book special is that it goes way beyond just skill insights. It adds juice to the real tenets of performance: mindset, attitude and the ultimate secret weapon of faith. I challenge every sales person to read this book and begin to calibrate success.”

Todd Zaugg
CEO of MATRIX (MX) Achievement Sales Performance;
Author of Warrior Sales Monk

“I think I’ve read just about every sales book over the years and I have to say that Relentless Sales is a must read. The book covers a wide range of topics that most sales books miss. This is not another sales book that provides the reader a few good tips. This book helps you prepare holistically to excel in your job and in life! It’s a must-read.”

Heath Ritenour
Chairman & CEO, Insurance Office of America

Relentless Sales is not just another book on improving sales; this book addresses issues to improve your life. Whether you are an industry veteran or just starting out, Relentless Sales is worth your time to read. But don’t just read—absorb the truths and apply the principles that Jon lays out so clearly. Written from experience, Relentless Sales is an open and honest book—hard to come by these days.”

Jim Henderson
President, Dynamic Sales Co., Inc.

“I’ve read dozens of business books and almost as many sales books, including the classics. Relentless Sales is a new classic! By far the most challenging task in building a business is curating and supporting an effective sales organization. This book rightly elevates the profession of sales, outlines well the blocking and tackling required for success and incorporates the rocket fuel of a biblical foundation for it all. I wish I had this book when I was growing our software technology company. It will be my top sales book recommendation going forward.”

Richard Milam
Robotic Process Automation/AI Entrepreneur

“Jon has written a real winner here. His practical advice, real-life experience, and holistic approach to success—in sales and in life—give you real tracks to run on. Jon knows that while confidence is necessary, humility provides balance. He knows that in sales, the best ‘win’ is when everyone gets what they need. And he knows that in life, no man is an island. Finding your identity in something bigger than yourself is the key to happiness and success. No matter what profession you are in, being Relentless Sales will help you find fulfillment.”

Brett Clemmer
President/CEO, Man in the Mirror, Inc.

“In this book, Jon shows the very essence of keeping God at the center of your life. Hebrews 11:1 says, ‘Now faith is the substance of things hoped for, the evidence of things not seen.’ After you read Relentless Sales, you will have an understanding of how to improve not only your sales, but also your faith. I can’t wait to pass this book on to as many people as possible—I have total faith in its message.”

Fitz Johnson, Esq.
Public Service Commissioner, U.S. Army Retired, and Entrepreneur

Recent Posts

Be a Person of Action – Landing the Whale Account

Morning, Relentless Fam! The best salespeople don’t wait for success—they go after it. This weekend, a good friend shared some incredible news: after months of dedication, he finally landed the “WHALE Account” he’d been working so hard to win. I asked him how he did...

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Decide Today to Be Decisive!

In sales, hesitation will cause you all sorts of trouble. I’m raising my hand here as I am guilty as anyone. We often think of the overly dominate salesperson who is arrogant and pushy when we think of being decisive in sales. The reality is, the best salespeople...

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Stop Talking, Start Listening!

I was reminded recently of the power of listening and asking good questions. If we start off our meetings talking, we put ourselves at a huge disadvantage and come off to our customers as self-centered and self-focused. Instead, let your customer know you’re fully...

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Stay Locked-In!

We are too easily distracted as salespeople. We are inundated with choosing the Urgent over the Important. If you’re sprinting for the next sale, or next thing to do in your business try taking a step back this week (Slow down and THINK Deeply) and focus on “Your...

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Focus on the Now

 Morning Relentless Fam! The best salespeople are, humble, HUNGRY  and have high character! As a result, they create an attractiveness with their customers that makes them HARD to beat! They embody these three skill sets: • Focus on Present:  – Ask yourself:...

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Play to WIN – but don’t overlook the Process!

2-17-25 Morning Relentless Fam! Don’t overlook or lose your focus on the “Process” this week. Oftentimes the process of becoming the best versions of ourselves gets overlooked. The little things add up, and your consistency, Faith and relentless will to serve your...

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Planning is Over – It’s time to move the Needle!

2-9-25 Morning Relentless Fam! Most of you, like me, have been in a deep planning phase for the last few weeks. Well… planning time is over; it’s time to move the NEEDLE, take massive action and make some serious progress this week. Remember: Top Sales Performers have...

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Being Kind vs. Readback

2-3-25 Morning Relentless Fam! I recently heard about a study that was conducted where they compared the earnings of waitresses who were NICE vs. those who did what’s called a READBACK. Have you ever heard of a READBACK before? This wasn’t a term that was on my radar…...

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