Become Relentless in Sales!

Develop the Skills, Mentality, and Faith needed to be great in sales.

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Jon Alwinson

is a

Award-Winning Sales Leader

Rookie of the Year, Founder’s Award, President’s Club

Expert Coach & Mentor

Connect with Jon for 1-on-1 or group coaching

Presenter & Keynote Speaker

Inquire about speaking engagements

Jon’s Books

Relentless Sales

The first step of your journey in growing your skillsets for sales starts now!  
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Relentless Sales Resource Guide

The first step of your journey in growing your skillsets for sales starts now!
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Two Brothers and a Lawn Mower

A heartwarming story of hard work, perseverance, and teamwork!
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Two Brothers and a Lawn Mower: Coloring Book

Now a coloring book!
Learn More>

“I love Jon Alwinson’s powerful message reminding us that who we are
and Whose we are play a critical role in our sales approach. As someone
who was the #1 producer in several organizations, I applaud his philosophy
that we win big in sales when we sell from an abundance mentality,
confidently knowing we are loved, approved, and accepted which then
frees us to be Relentless in our pursuit to help customers and win business!”

Mike Weinberg
Author of New Sales. Simplified. and Sales Management. Simplified.

“The skill sets presented in Relentless Sales, combined with the mentality, faith, and holistic approach offered in this book, can help you build a foundation for an immensely successful sales career.”

Pat Williams
Former GM of the Orlando Magic, Basketball Hall of Fame, Author

“Powerful. At a time when the world needs more clarity on what is REAL, Relentless stands out as a reality marker of truth regarding the intersection of the human journey and sales performance. What makes this book special is that it goes way beyond just skill insights. It adds juice to the real tenets of performance: mindset, attitude and the ultimate secret weapon of faith. I challenge every sales person to read this book and begin to calibrate success.”

Todd Zaugg
CEO of MATRIX (MX) Achievement Sales Performance;
Author of Warrior Sales Monk

“I think I’ve read just about every sales book over the years and I have to say that Relentless Sales is a must read. The book covers a wide range of topics that most sales books miss. This is not another sales book that provides the reader a few good tips. This book helps you prepare holistically to excel in your job and in life! It’s a must-read.”

Heath Ritenour
Chairman & CEO, Insurance Office of America

Relentless Sales is not just another book on improving sales; this book addresses issues to improve your life. Whether you are an industry veteran or just starting out, Relentless Sales is worth your time to read. But don’t just read—absorb the truths and apply the principles that Jon lays out so clearly. Written from experience, Relentless Sales is an open and honest book—hard to come by these days.”

Jim Henderson
President, Dynamic Sales Co., Inc.

“I’ve read dozens of business books and almost as many sales books, including the classics. Relentless Sales is a new classic! By far the most challenging task in building a business is curating and supporting an effective sales organization. This book rightly elevates the profession of sales, outlines well the blocking and tackling required for success and incorporates the rocket fuel of a biblical foundation for it all. I wish I had this book when I was growing our software technology company. It will be my top sales book recommendation going forward.”

Richard Milam
Robotic Process Automation/AI Entrepreneur

“Jon has written a real winner here. His practical advice, real-life experience, and holistic approach to success—in sales and in life—give you real tracks to run on. Jon knows that while confidence is necessary, humility provides balance. He knows that in sales, the best ‘win’ is when everyone gets what they need. And he knows that in life, no man is an island. Finding your identity in something bigger than yourself is the key to happiness and success. No matter what profession you are in, being Relentless Sales will help you find fulfillment.”

Brett Clemmer
President/CEO, Man in the Mirror, Inc.

“In this book, Jon shows the very essence of keeping God at the center of your life. Hebrews 11:1 says, ‘Now faith is the substance of things hoped for, the evidence of things not seen.’ After you read Relentless Sales, you will have an understanding of how to improve not only your sales, but also your faith. I can’t wait to pass this book on to as many people as possible—I have total faith in its message.”

Fitz Johnson, Esq.
Public Service Commissioner, U.S. Army Retired, and Entrepreneur

Recent Posts

Make sure you STAY Locked-IN

Make sure you STAY Locked-IN

What’s Up, Relentless Fam? I hope you had a great weekend! --- Have you heard of Matthew Emmons? He was an American Olympic rifle shooter. Back at the 2004 Athens Olympics, Emmons was leading the men’s 50-meter three-positions rifle event by a wide margin — he only...

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Surgical Precision – Laser Focus!

Surgical Precision – Laser Focus!

What's up, Relentless Fam?! I hope you had a FUN and relaxing weekend. It’s officially November and now we enter the stretch that separates the good from the GREAT. October is over and in the books. So, here’s the question: Did you finish strong, or is November your...

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Don’t Settle. Do More Than Average!

Don’t Settle. Do More Than Average!

This quote hit me this week. “Security is mostly a superstition. It doesn’t exist in nature, nor do the children of men experience it. Avoiding danger is no safer in the long run than outright exposure. Life is either a daring adventure or nothing.”– Helen Keller...

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Persistence: Your Greatest Competitive Advantage

Persistence: Your Greatest Competitive Advantage

Welcome to Week 2 of Q4 2025! Yesterday I heard a powerful sermon that hit deep. It was a story that I believe can benefit all of us on persistence and it came straight from Luke 18, The Parable Of The Persistent Widow. Now this woman had nothing. She had no husband....

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Welcome to Q4 — Plan Now, Profit Later

Welcome to Q4 — Plan Now, Profit Later

Hey Y’all — welcome to Q4! It’s hard to believe 2025 is nearly over. Whether you’re right on track or playing catch-up, these next 13 weeks are going to fly by. What you do now will decide how you finish the year and how strong you start 2026! Step 1: Think Like Your...

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There’s Always a Way

There’s Always a Way

Several years ago, I was grinding through one of the toughest capital sales deals of my career. Big opportunity. High stakes. Months in the making.And at one point I received strong push back from a few key stakeholders. I remember calling my manager (one of the best...

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Sell THE Bag!

Sell THE Bag!

What’s UP, Relentless Fam! Hope you all had an awesome weekend. As we head into the final stretch of the month and quarter, I wanted to share a quick conversation that stuck with me, and might help you, too! I had a great conversation last week with my good friend...

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BE BOLD

BE BOLD

It’s September 15th. We have 12 business days left to close out the month and quarter strong. But let’s be honest… the past two weeks have been heavy. Between the horrific violence we’ve witnessed in Charolette, NC on the bus, school shootings, and the assassination...

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