Become Relentless in Sales!

Develop the Skills, Mentality, and Faith needed to be great in sales.

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Jon Alwinson

is a

Award-Winning Sales Leader

Rookie of the Year, Founder’s Award, President’s Club

Expert Coach & Mentor

Connect with Jon for 1-on-1 or group coaching

Presenter & Keynote Speaker

Inquire about speaking engagements

JON’S BOOKS

Relentless Sales

The first step of your journey in growing your skillsets for sales starts now!
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Relentless Sales Resource Guide

The first step of your journey in growing your skillsets for sales starts now!
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Two Brothers and a Lawn Mower

A heartwarming story of hard work, perseverance, and teamwork!
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Two Brothers and a Lawn Mower: Coloring Book

Now a coloring book!
Learn More>

“I love Jon Alwinson’s powerful message reminding us that who we are
and Whose we are play a critical role in our sales approach. As someone
who was the #1 producer in several organizations, I applaud his philosophy
that we win big in sales when we sell from an abundance mentality,
confidently knowing we are loved, approved, and accepted which then
frees us to be Relentless in our pursuit to help customers and win business!”

Mike Weinberg
Author of New Sales. Simplified. and Sales Management. Simplified.

“The skill sets presented in Relentless Sales, combined with the mentality, faith, and holistic approach offered in this book, can help you build a foundation for an immensely successful sales career.”

Pat Williams
Former GM of the Orlando Magic, Basketball Hall of Fame, Author

“Powerful. At a time when the world needs more clarity on what is REAL, Relentless stands out as a reality marker of truth regarding the intersection of the human journey and sales performance. What makes this book special is that it goes way beyond just skill insights. It adds juice to the real tenets of performance: mindset, attitude and the ultimate secret weapon of faith. I challenge every sales person to read this book and begin to calibrate success.”

Todd Zaugg
CEO of MATRIX (MX) Achievement Sales Performance;
Author of Warrior Sales Monk

“I think I’ve read just about every sales book over the years and I have to say that Relentless Sales is a must read. The book covers a wide range of topics that most sales books miss. This is not another sales book that provides the reader a few good tips. This book helps you prepare holistically to excel in your job and in life! It’s a must-read.”

Heath Ritenour
Chairman & CEO, Insurance Office of America

Relentless Sales is not just another book on improving sales; this book addresses issues to improve your life. Whether you are an industry veteran or just starting out, Relentless Sales is worth your time to read. But don’t just read—absorb the truths and apply the principles that Jon lays out so clearly. Written from experience, Relentless Sales is an open and honest book—hard to come by these days.”

Jim Henderson
President, Dynamic Sales Co., Inc.

“I’ve read dozens of business books and almost as many sales books, including the classics. Relentless Sales is a new classic! By far the most challenging task in building a business is curating and supporting an effective sales organization. This book rightly elevates the profession of sales, outlines well the blocking and tackling required for success and incorporates the rocket fuel of a biblical foundation for it all. I wish I had this book when I was growing our software technology company. It will be my top sales book recommendation going forward.”

Richard Milam
Robotic Process Automation/AI Entrepreneur

“Jon has written a real winner here. His practical advice, real-life experience, and holistic approach to success—in sales and in life—give you real tracks to run on. Jon knows that while confidence is necessary, humility provides balance. He knows that in sales, the best ‘win’ is when everyone gets what they need. And he knows that in life, no man is an island. Finding your identity in something bigger than yourself is the key to happiness and success. No matter what profession you are in, being Relentless Sales will help you find fulfillment.”

Brett Clemmer
President/CEO, Man in the Mirror, Inc.

“In this book, Jon shows the very essence of keeping God at the center of your life. Hebrews 11:1 says, ‘Now faith is the substance of things hoped for, the evidence of things not seen.’ After you read Relentless Sales, you will have an understanding of how to improve not only your sales, but also your faith. I can’t wait to pass this book on to as many people as possible—I have total faith in its message.”

Fitz Johnson, Esq.
Public Service Commissioner, U.S. Army Retired, and Entrepreneur

Recent Posts

We get our Standards

We get our Standards

Happy Monday, Relentless Fam! As I was driving home from Spring Break with my family this weekend, I listened to a podcast by Ed Mylett (he’s a must-listen , by the way). He said a phrase I couldn’t stop thinking about: “We get our standards.” The standards we set for...

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It Worked… But It Wasn’t Good Enough

It Worked… But It Wasn’t Good Enough

What’s Up, Relentless Fam? Quick mid-week update for you. I learned a powerful lesson while creating the NEW Relentless Sales Audible… and I wanted to share it. If you’re part of this community, I know you care about keeping high standards. And I try to be the first...

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Rest Is a Sales Advantage (3 Questions to Ask).

Rest Is a Sales Advantage (3 Questions to Ask).

Good morning, Relentless Fam! How’s everyone feeling today?Hope you had an amazing Easter weekend celebrating the Good News of Jesus! Today, we’re talking about something most high performers overlook—Rest. As sales professionals, we are control our own burnout gauge....

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You’re Not Stuck—You’re Just Not Hungry

You’re Not Stuck—You’re Just Not Hungry

This might sound edgy, but it’s true. I had the opportunity to meet John C. Maxwell last week. I don’t get overly impressed by many people, but he’s one of the few who’s deeply shaped how I think and write. I handed him a copy of one of his books I’ve had for years....

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Sales Organizing & Planning Best Practices

Sales Organizing & Planning Best Practices

Good Morning, Relentless Fam! I’m convinced that the sales systems we build are what separate good reps from great ones. Everything from how we organize our territory to how we approach a customer matters. The reps who build repeatable systems outperform the ones who...

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Creating Winning Systems vs. Setting Goals

Creating Winning Systems vs. Setting Goals

Creating Winning Systems vs. Just Setting Goals I love the James Clear quote: “Goals are good for setting a direction, but systems are best for making progress. A handful of problems arise when you spend too much time thinking about your goals and not enough time...

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Staying Calm and Calculated in Sales

Staying Calm and Calculated in Sales

Good Morning Relentless Fam, Staying Calm and Calculated During Customer Interactions is critical to our success in sales. We are in Week 3 of our 7-Week Sprint to Maximize Sales Effectiveness in 2026: If you’re anything like me, you’re constantly juggling competing...

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Week 2: Protecting Your Time

Week 2: Protecting Your Time

What’s up Relentless Fam? Hope everyone had a great weekend! We’re in Week 2 of our 7-Week Sprint to Maximize Sales Effectiveness in 2026: Protecting Our Time and Using It Wisely. Time is the only asset we can’t earn back. The difference between average and elite...

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