Become Relentless in Sales!

Develop the Skills, Mentality, and Faith needed to be great in sales.

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Jon Alwinson

is a

Award-Winning Sales Leader

Rookie of the Year, Founder’s Award, President’s Club

Expert Coach & Mentor

Connect with Jon for 1-on-1 or group coaching

Presenter & Keynote Speaker

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Jon’s Books

Relentless Sales

The first step of your journey in growing your skillsets for sales starts now!  
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Relentless Sales Resource Guide

The first step of your journey in growing your skillsets for sales starts now!
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Two Brothers and a Lawn Mower

A heartwarming story of hard work, perseverance, and teamwork!
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Two Brothers and a Lawn Mower: Coloring Book

Now a coloring book!
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“I love Jon Alwinson’s powerful message reminding us that who we are
and Whose we are play a critical role in our sales approach. As someone
who was the #1 producer in several organizations, I applaud his philosophy
that we win big in sales when we sell from an abundance mentality,
confidently knowing we are loved, approved, and accepted which then
frees us to be Relentless in our pursuit to help customers and win business!”

Mike Weinberg
Author of New Sales. Simplified. and Sales Management. Simplified.

“The skill sets presented in Relentless Sales, combined with the mentality, faith, and holistic approach offered in this book, can help you build a foundation for an immensely successful sales career.”

Pat Williams
Former GM of the Orlando Magic, Basketball Hall of Fame, Author

“Powerful. At a time when the world needs more clarity on what is REAL, Relentless stands out as a reality marker of truth regarding the intersection of the human journey and sales performance. What makes this book special is that it goes way beyond just skill insights. It adds juice to the real tenets of performance: mindset, attitude and the ultimate secret weapon of faith. I challenge every sales person to read this book and begin to calibrate success.”

Todd Zaugg
CEO of MATRIX (MX) Achievement Sales Performance;
Author of Warrior Sales Monk

“I think I’ve read just about every sales book over the years and I have to say that Relentless Sales is a must read. The book covers a wide range of topics that most sales books miss. This is not another sales book that provides the reader a few good tips. This book helps you prepare holistically to excel in your job and in life! It’s a must-read.”

Heath Ritenour
Chairman & CEO, Insurance Office of America

Relentless Sales is not just another book on improving sales; this book addresses issues to improve your life. Whether you are an industry veteran or just starting out, Relentless Sales is worth your time to read. But don’t just read—absorb the truths and apply the principles that Jon lays out so clearly. Written from experience, Relentless Sales is an open and honest book—hard to come by these days.”

Jim Henderson
President, Dynamic Sales Co., Inc.

“I’ve read dozens of business books and almost as many sales books, including the classics. Relentless Sales is a new classic! By far the most challenging task in building a business is curating and supporting an effective sales organization. This book rightly elevates the profession of sales, outlines well the blocking and tackling required for success and incorporates the rocket fuel of a biblical foundation for it all. I wish I had this book when I was growing our software technology company. It will be my top sales book recommendation going forward.”

Richard Milam
Robotic Process Automation/AI Entrepreneur

“Jon has written a real winner here. His practical advice, real-life experience, and holistic approach to success—in sales and in life—give you real tracks to run on. Jon knows that while confidence is necessary, humility provides balance. He knows that in sales, the best ‘win’ is when everyone gets what they need. And he knows that in life, no man is an island. Finding your identity in something bigger than yourself is the key to happiness and success. No matter what profession you are in, being Relentless Sales will help you find fulfillment.”

Brett Clemmer
President/CEO, Man in the Mirror, Inc.

“In this book, Jon shows the very essence of keeping God at the center of your life. Hebrews 11:1 says, ‘Now faith is the substance of things hoped for, the evidence of things not seen.’ After you read Relentless Sales, you will have an understanding of how to improve not only your sales, but also your faith. I can’t wait to pass this book on to as many people as possible—I have total faith in its message.”

Fitz Johnson, Esq.
Public Service Commissioner, U.S. Army Retired, and Entrepreneur

Recent Posts

11 Business Days Left in Q2. Today Is the Day to Start!

11 Business Days Left in Q2. Today Is the Day to Start!

Don’t let hesitation or procrastination rob you of your Q2 finish. This morning I reminded my team: now’s the time to lock in.✅ Focus on what’s important, not just urgent✅ Serve with joy—your customers feel it✅ Remember: people buy from those they like and trust You...

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7 Mistakes We Make As Salespeople (Recap)

7 Mistakes We Make As Salespeople (Recap)

Happy Father's Day, Relentless Fam! This week wraps up a 7-week blog series where I unpacked the 7 Mistakes Salespeople Make—not from theory, but from real trenches experience. Whether you're a seasoned pro or new to sales, these are blind spots that can cost momentum...

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Sales Mistake #7: Time Management

Sales Mistake #7: Time Management

(From the 7-Part Relentless Sales Mistakes Series on jonalwinson.com) Most sales reps don’t have a closing problem.Instead, they have a calendar problem. Here’s the truth: You can’t build long-term sales success if you’re spending your time in the wrong places. 📉 Too...

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Sales Mistake #6: Poor Internal Communication.

Sales Mistake #6: Poor Internal Communication.

Stop Waiting for Permission. Start Leading Through Communication. Why It Matters: Sales reps who consistently win aren’t just great with customers—they’re also excellent at internal communication. They escalate issues early, and they activate organizational resources...

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Sales Mistake #5: Talking Too Much.

Sales Mistake #5: Talking Too Much.

Have you ever sat across from a rep who knows their stuff—but just won’t stop talking? I know first-hand, because I struggled with this early in my sales career. The excitement and nervous energy to close the deal, makes us salespeople forget that asking good...

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Sales Mistake #2 – Unclear Objectives & “Ask”

If you’re walking into customer meetings without 3 clear objectives, you’re not selling—you’re hoping. Too many sales reps ‘wing’ their customer engagements. They show up with energy, enthusiasm, and knowledge—but no clear purpose. And here’s what happens: They leave...

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7 Sales Mistakes to Avoid: Mistake #1

7 Sales Mistakes to Avoid: Mistake #1

No Plan, No Progress “You can’t hit a target you never set.” — Relentless Sales, Chapter 7 One of the fastest ways to underperform in sales is simple: wing it. I see it all the time. Good, hard-working salespeople starting the week full of energy and good...

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