
Become Relentless in Sales!
Develop the Skills, Mentality, and Faith needed to be great in sales.
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Jon Alwinson
is a
Award-Winning Sales Leader
Rookie of the Year, Founder’s Award, President’s Club
Expert Coach & Mentor
Connect with Jon for 1-on-1 or group coaching
Presenter & Keynote Speaker
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Jon’s Books
Relentless Sales
The first step of your journey in growing your skillsets for sales starts now!
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Relentless Sales Resource Guide
The first step of your journey in growing your skillsets for sales starts now!
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Two Brothers and a Lawn Mower
A heartwarming story of hard work, perseverance, and teamwork!
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Two Brothers and a Lawn Mower: Coloring Book
Now a coloring book!
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Recent Posts
Sales Mistake #3: You’re Still the Star of the Show (When Your Customer Should Be)
Too many salespeople are walking into meetings still thinking they need to be the hero. They talk too much about their products, their features, their company…And not nearly enough about their customer’s world, challenges, and goals. Here’s the truth:Great salespeople...
Mistake #2 – Unclear Objectives & “Ask”
If you’re walking into customer meetings without 3 clear objectives, you’re not selling—you’re hoping. Too many sales reps ‘wing’ their customer engagements. They show up with energy, enthusiasm, and knowledge—but no clear purpose. And here’s what happens: They leave...
7 Sales Mistakes to Avoid: Mistake #1
No Plan, No Progress “You can’t hit a target you never set.” — Relentless Sales, Chapter 7 One of the fastest ways to underperform in sales is simple: wing it. I see it all the time. Good, hard-working salespeople starting the week full of energy and good...
Stop Selling for Your Identity—Start Selling from It
One of the biggest mindsets shifts I wanted to get across in Relentless Sales is this: You don’t need to prove who you are through sales. You need to let who you are drive how you sell. Too many sellers tie their self-worth to the outcome of a deal. I Won the Deal =...
FULLY COMMITTED
At the end of the day, the answer in sales is always the same: new business generation. Whether it’s growing our market share with our best customers or closing new opportunities, that’s how we make it happen this quarter — and this year! That said, growth doesn’t...
Relentless Doesn’t Mean Restless
Morning Relentless Fam! Congratulations and great job sprinting through Q1! I hope it finished well for you! Remember, Even the most driven leaders need rest. It’s not weakness — it’s fuel. 💥 Rest sharpens focus.Rest resets mindset.Rest restores energy. This week,...
Be a Person of Action – Landing the Whale Account
Morning, Relentless Fam! The best salespeople don’t wait for success—they go after it. This weekend, a good friend shared some incredible news: after months of dedication, he finally landed the “WHALE Account” he’d been working so hard to win. I asked him how he did...
Decide Today to Be Decisive!
In sales, hesitation will cause you all sorts of trouble. I’m raising my hand here as I am guilty as anyone. We often think of the overly dominate salesperson who is arrogant and pushy when we think of being decisive in sales. The reality is, the best salespeople...
Stop Talking, Start Listening!
I was reminded recently of the power of listening and asking good questions. If we start off our meetings talking, we put ourselves at a huge disadvantage and come off to our customers as self-centered and self-focused. Instead, let your customer know you’re fully...