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Jon Alwinson
is a
Award-Winning Sales Leader
Rookie of the Year, Founder’s Award, President’s Club
Expert Coach & Mentor
Connect with Jon for 1-on-1 or group coaching
Presenter & Keynote Speaker
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JON’S BOOKS
Relentless Sales
The first step of your journey in growing your skillsets for sales starts now!
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Relentless Sales Resource Guide
The first step of your journey in growing your skillsets for sales starts now!
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Two Brothers and a Lawn Mower
A heartwarming story of hard work, perseverance, and teamwork!
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Two Brothers and a Lawn Mower: Coloring Book
Now a coloring book!
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Recent Posts
We get our Standards
Happy Monday, Relentless Fam! As I was driving home from Spring Break with my family this weekend, I listened to a podcast by Ed Mylett (he’s a must-listen , by the way). He said a phrase I couldn’t stop thinking about: “We get our standards.” The standards we set for...
It Worked… But It Wasn’t Good Enough
What’s Up, Relentless Fam? Quick mid-week update for you. I learned a powerful lesson while creating the NEW Relentless Sales Audible… and I wanted to share it. If you’re part of this community, I know you care about keeping high standards. And I try to be the first...
Rest Is a Sales Advantage (3 Questions to Ask).
Good morning, Relentless Fam! How’s everyone feeling today?Hope you had an amazing Easter weekend celebrating the Good News of Jesus! Today, we’re talking about something most high performers overlook—Rest. As sales professionals, we are control our own burnout gauge....
You’re Not Stuck—You’re Just Not Hungry
This might sound edgy, but it’s true. I had the opportunity to meet John C. Maxwell last week. I don’t get overly impressed by many people, but he’s one of the few who’s deeply shaped how I think and write. I handed him a copy of one of his books I’ve had for years....
The Best Salespeople Don’t Just Build Relationships. They Hunt.
I’ve been thinking a lot lately about the idea of “hunting.” I come from a family of hunters. My dad, and especially my older brother Joel, are great at it. Watching them over the years, I’ve realized something. The mindset of a great hunter translates directly to...
Sales Organizing & Planning Best Practices
Good Morning, Relentless Fam! I’m convinced that the sales systems we build are what separate good reps from great ones. Everything from how we organize our territory to how we approach a customer matters. The reps who build repeatable systems outperform the ones who...
Creating Winning Systems vs. Setting Goals
Creating Winning Systems vs. Just Setting Goals I love the James Clear quote: “Goals are good for setting a direction, but systems are best for making progress. A handful of problems arise when you spend too much time thinking about your goals and not enough time...
Staying Calm and Calculated in Sales
Good Morning Relentless Fam, Staying Calm and Calculated During Customer Interactions is critical to our success in sales. We are in Week 3 of our 7-Week Sprint to Maximize Sales Effectiveness in 2026: If you’re anything like me, you’re constantly juggling competing...
Week 2: Protecting Your Time
What’s up Relentless Fam? Hope everyone had a great weekend! We’re in Week 2 of our 7-Week Sprint to Maximize Sales Effectiveness in 2026: Protecting Our Time and Using It Wisely. Time is the only asset we can’t earn back. The difference between average and elite...












