What’s Up, Relentless Fam?

Quick mid-week update for you.

I learned a powerful lesson while creating the NEW Relentless Sales Audible… and I wanted to share it.

If you’re part of this community, I know you care about keeping high standards.

And I try to be the first to raise my hand when I miss the mark.

The lesson?

“Good enough” will bother you more than failure ever will.

When I first launched the Relentless Sales audiobook, I went with an AI voice.

Big mistake.

It was new.
It was fast.
It was efficient.
And it checked the box…

Or so I thought.

Because the reality was—it wasn’t me.

It didn’t carry the conviction.
It didn’t carry the energy.
And it didn’t reflect the standard I hold myself to.

So I made a decision:

Do it over. Do it right.

That decision turned into a 2.5-year journey.

Re-recording.
Refining.
Making sure every word hit the way it was supposed to.

(Not to mention stumbling over my own words reading my own book 😉)

Because this isn’t just a book.

It’s the standard I believe in.
The standard I’m committed to leading by example.
The standard required to win—in sales and in life.

And now—it’s finally ready.

Relentless Sales is officially live on Audible… narrated by yours truly.

No shortcuts. No compromises.

If you previously downloaded the AI version and it missed the mark, message or email me at Jon@AlwinsonBooks.com—I’ll personally make it right with a new copy.

And if you’ve got an available Audible credit, I’d appreciate you using it on this version and letting me know what you think (Click Here to Access It).

This one means more.

Keep your standards high—and own it when you miss.

Let’s go win.

Stay Relentless,


— Jon
Cell: 404-272-5236
Jon@AlwinsonBooks.com