The Final Sprint of 2026: Protect Your Time. Prioritize Your Opportunities. Finish Strong.
What's up, Relentless Sales Fam! Happy Monday! 💪
Last week, I was only able to send out a Monday Text Message to our Relentless Sales text community. If you haven't joined us yet, I send a motivational sales text every Monday at 8 AM EST. You can sign up at www.JonAlwinson.com or shoot me a text at 404-272-5236.
Well, as the title says, it's time to FOCUS ON THE FINISH!
We are officially in the final sprint of 2026, with only 10 business days remaining in October!
Like many of you, It’s been an incredibly busy and challenging year. But after taking some time this weekend to reflect, rest, and refocus, one thought kept coming back to me:
How we finish matters.
Regardless of how the first three quarters have gone, we still have an opportunity to make a meaningful impact on how 2026 ends.
But it's going to require intentionality, discipline, and FOCUS.
As we enter this final stretch, three ideas come to mind.
1. Protect Your Time FEROCIOUSLY.
I've talked about this before, but it bears repeating.
Your time is your most valuable resource, especially in Q4.
Eliminate unnecessary internal and external meetings. Block out distractions during your most productive selling hours. Be ruthless about what gets your attention.
Not every meeting deserves your presence. Not every email requires an immediate response. And not every opportunity deserves your time.
Protect your selling hours that put food on the table!
2. Focus on What REALLY Matters.
At this point in the year, activity alone isn't enough. We need meaningful activity/action that moves the needle.
Identify the KEY opportunities that have a legitimate chance of closing before year-end and give them your BEST attention.
Sometimes the most productive thing you can do is sit in silence and THINK.
In fact, here's my challenge to you:
Set a timer for 30 minutes this week. Put your phone away, close your email, eliminate every distraction, and THINK strategically about your biggest opportunities.
What's holding them back? Who needs to be involved? What's the next best action you can take to move them forward?
You can thank me later. 😉
3. Pull in the EASY WINS.
Don't overlook the opportunities sitting right in front of you!
Sometimes we're so focused on landing the BIG deal that we overlook smaller, easier wins that can make a meaningful difference.
What existing customers could expand their business? What stalled opportunities could be reengaged? What simple conversations could turn into incremental revenue?
Every win counts.
And remember, how you finish Q4 doesn't just impact 2026. It creates momentum heading into 2027.
So… Don't take your foot off the gas now!
One final thought.
People will let you down. Deals will slip. Vacations, holidays, and distractions are coming. That's simply the reality of selling at the end of the year.
Control what you can control.
Your effort. Your attitude. Your preparation. Your focus. Your follow-through.
Don't let circumstances dictate your finish.
If you execute these three things well, I'm confident you'll put yourself in a position to FINISH STRONG and close out 2026 with a BANG!
Stay locked in, Relentless Fam. And as always, reach out if I can support you in any way.
// S T A Y. R E L E N T L E S S //
-Jon
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