If you’re walking into customer meetings without 3 clear objectives, you’re not selling—you’re hoping.
Too many sales reps ‘wing’ their customer engagements. They show up with energy, enthusiasm, and knowledge—but no clear purpose.
And here’s what happens:
They leave without traction.
They confuse & frustrate their customer.
They wonder why deals stall and take FOREVER.
Here’s the truth: Top sales professionals don’t drift. They decide.
Before every meeting, a Relentless Sales rep asks:
- What 3 things do I need to accomplish in this call?
- What’s the ONE clear “Ask” I’m walking out with?
- *Most importantly: How did I make my customer feel? Did I provide value and was it a mutual win? *remember it’s a long term game.
If you can’t answer those questions before you sit down, you’re not going to maximize your productivity and success.
Don’t be average: Remember, You are the guide. Your job is to remove friction, create clarity, show the advantages of working with your customer (LISTEN more than you are currently) and lead the customer to the best solution – YOU.
Unclear objectives create unclear results. But when you show up with conviction and clarity, your customer doesn’t just listen—they lean in and a strong relationship is formed.
Don’t just show up. Show up with a plan.
“Relentless Sales reps don’t hope. They execute.”
What’s your go-to pre-call prep? Drop one habit below that helps you during meetings.
// S T A Y R E L E N T L E S S //
-Jon
