Too many salespeople are walking into meetings still thinking they need to be the hero.
They talk too much about their products, their features, their company…
And not nearly enough about their customer’s world, challenges, and goals.
Here’s the truth:
Great salespeople make their customers the hero of the story.
They don’t make it about themselves—great salespeople stay customer FOCUSED.
How?
-They ask thoughtful questions. (They plan over the weekend – they don’t just “wing it”).
-They listen well.
-They connect the dots for their customers (They identify how they can specifically help their customers WIN).
-And finally… they make it easy to do business with their organization. They “Spoon Feed” their customers and take all the work they can off their customers plate. Sounds easy but it takes intentional work.
If your buyer has to think too hard or work too much to understand how your solution or product … You are losing.
A customer-first mindset always wins. Remember you are the guide, and your job is to help your customer be the hero!
This is Week 3 of my “7 Sales Mistakes to Avoid” series.
If you missed the first two, go back and catch up:
→ Week 1: No Plan = No Power
→ Week 2: Unclear Objectives = Confused Conversations
Be Rooted. STAY Relentless.
-Jon
#RelentlessSales #SalesLeadership #CustomerSuccess #SalesMistakes #LinkedInLearning