Become Relentless in Sales!

Develop the Skills, Mentality, and Faith needed to be great in sales.

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Jon Alwinson

is a

Award-Winning Sales Leader

Rookie of the Year, Founder’s Award, President’s Club

Expert Coach & Mentor

Connect with Jon for 1-on-1 or group coaching

Presenter & Keynote Speaker

Inquire about speaking engagements

JON’S BOOKS

Relentless Sales

The first step of your journey in growing your skillsets for sales starts now!
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Relentless Sales Resource Guide

The first step of your journey in growing your skillsets for sales starts now!
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Two Brothers and a Lawn Mower

A heartwarming story of hard work, perseverance, and teamwork!
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Two Brothers and a Lawn Mower: Coloring Book

Now a coloring book!
Learn More>

“I love Jon Alwinson’s powerful message reminding us that who we are
and Whose we are play a critical role in our sales approach. As someone
who was the #1 producer in several organizations, I applaud his philosophy
that we win big in sales when we sell from an abundance mentality,
confidently knowing we are loved, approved, and accepted which then
frees us to be Relentless in our pursuit to help customers and win business!”

Mike Weinberg
Author of New Sales. Simplified. and Sales Management. Simplified.

“The skill sets presented in Relentless Sales, combined with the mentality, faith, and holistic approach offered in this book, can help you build a foundation for an immensely successful sales career.”

Pat Williams
Former GM of the Orlando Magic, Basketball Hall of Fame, Author

“Powerful. At a time when the world needs more clarity on what is REAL, Relentless stands out as a reality marker of truth regarding the intersection of the human journey and sales performance. What makes this book special is that it goes way beyond just skill insights. It adds juice to the real tenets of performance: mindset, attitude and the ultimate secret weapon of faith. I challenge every sales person to read this book and begin to calibrate success.”

Todd Zaugg
CEO of MATRIX (MX) Achievement Sales Performance;
Author of Warrior Sales Monk

“I think I’ve read just about every sales book over the years and I have to say that Relentless Sales is a must read. The book covers a wide range of topics that most sales books miss. This is not another sales book that provides the reader a few good tips. This book helps you prepare holistically to excel in your job and in life! It’s a must-read.”

Heath Ritenour
Chairman & CEO, Insurance Office of America

Relentless Sales is not just another book on improving sales; this book addresses issues to improve your life. Whether you are an industry veteran or just starting out, Relentless Sales is worth your time to read. But don’t just read—absorb the truths and apply the principles that Jon lays out so clearly. Written from experience, Relentless Sales is an open and honest book—hard to come by these days.”

Jim Henderson
President, Dynamic Sales Co., Inc.

“I’ve read dozens of business books and almost as many sales books, including the classics. Relentless Sales is a new classic! By far the most challenging task in building a business is curating and supporting an effective sales organization. This book rightly elevates the profession of sales, outlines well the blocking and tackling required for success and incorporates the rocket fuel of a biblical foundation for it all. I wish I had this book when I was growing our software technology company. It will be my top sales book recommendation going forward.”

Richard Milam
Robotic Process Automation/AI Entrepreneur

“Jon has written a real winner here. His practical advice, real-life experience, and holistic approach to success—in sales and in life—give you real tracks to run on. Jon knows that while confidence is necessary, humility provides balance. He knows that in sales, the best ‘win’ is when everyone gets what they need. And he knows that in life, no man is an island. Finding your identity in something bigger than yourself is the key to happiness and success. No matter what profession you are in, being Relentless Sales will help you find fulfillment.”

Brett Clemmer
President/CEO, Man in the Mirror, Inc.

“In this book, Jon shows the very essence of keeping God at the center of your life. Hebrews 11:1 says, ‘Now faith is the substance of things hoped for, the evidence of things not seen.’ After you read Relentless Sales, you will have an understanding of how to improve not only your sales, but also your faith. I can’t wait to pass this book on to as many people as possible—I have total faith in its message.”

Fitz Johnson, Esq.
Public Service Commissioner, U.S. Army Retired, and Entrepreneur

Recent Posts

Happy Labor Day, Relentless Fam!

Happy Labor Day, Relentless Fam!

Today, we honor the hard work, grit, and perseverance that keep our lives—and this amazing country—moving forward. What YOU do week in, and week out is nothing short of inspiring. Sales & business is hard work and noble work when we do it the right way. So keep...

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Five IMPORTANT selling days left in August

Five IMPORTANT selling days left in August

Don’t waste your energy on what you can’t control this week. Instead, narrow your focus on what you can control & what will move the needle. Here’s some ideas on how to finish strong this week: Pick ONE deal to go all-in on. Give it everything you’ve got. #Pick1...

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Creating the Q4 SPARK (starts now)

Creating the Q4 SPARK (starts now)

As I look at the remainder of the year, two words keep standing out: Focus and Momentum. Focus.Most of us are juggling too many priorities right now. The reality? You don’t need to focus on 10 different opportunities, you only need the right 1–3. Write them down...

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Attitude Adjustment

Attitude Adjustment

Sales isn’t supposed to be easy.In fact, if it feels easy… you’re probably doing something wrong. When I first started out, I used to think the “Best Sales Reps” had some magic formula.That they landed deals because they had a deeper level of skill set or...

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Faith is Your Sales Advantage

Faith is Your Sales Advantage

What’s up Relentless Fam?! Happy Monday! As my buddy Taylor always says,“It’s a good day to have a GOOD DAY!” Here’s your most important reminder as we kick off August:No other sales book talks about this—FAITH is the greatest competitive edge in business. Yes, skills...

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Great Salespeople Are Great Leaders: Here’s Why

Great Salespeople Are Great Leaders: Here’s Why

“Example is not the main thing in influencing others… it is the only thing.”— Albert Schweitzer If you want to grow in sales, start by growing as a leader. You don’t need a title to lead. You don’t need a team reporting to you. You need one thing: influence. And...

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IT’S GO TIME. Y’ALL.

IT’S GO TIME. Y’ALL.

What's up Relentless Fam?! Happy Monday! There are only 9 business days left in the month (can you believe it?!)—and what we choose to do over the next few weeks will greatly affect Q4 and drastically impact how we perform in 2025. It's time to lock in. We don’t get...

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Overthinking is the Enemy of Execution

Overthinking is the Enemy of Execution

Morning Relentless Fam! I’ve been chewing on this quote from Inner Excellence by Jim Murphy: “The biggest [obstacle to peak performance] for most performers, in my thirty years, is overanalysis… The second-biggest obstacle is caring too much.”— Dr. Cal Botterill Let...

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Monday Mindset: Today, Decide You Will Win!

Monday Mindset: Today, Decide You Will Win!

Morning Relentless Fam! It’s the time of the year where you REALLY need to remind yourself: This is the year I WILL accomplish my goals. This is the year I will win that award, that milestone, that prize. What is it that you REALLY want to accomplish this year? Remind...

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